Essays
Long-form, no-hype writing on how small-business advertising actually works — the economics, the jargon, and the honest trade-offs. Every claim ties to something we can show.
June 11, 2026 · 7 min read
Retainers, setup fees, and 12-month contracts: an honest breakdown of what local agencies do for the money, where they genuinely earn it, and how to decide if you need one.
Read the essay →June 11, 2026 · 8 min read
Search, Display, Performance Max, Demand Gen, YouTube, Local Services — what each one actually does, who it's for, and the honest reasons to skip some of them.
Read the essay →June 11, 2026 · 6 min read
Why your ads can't improve without it, what a conversion actually is for a service business, and the shortest honest path to set it up.
Read the essay →